From Market Watch
By Howard Gold
20 October 2012
NEW YORK (MarketWatch) — OK, individual investors, do me a favor: go to the mirror and take a good, long look.
Now tell me honestly that you really know what you’re doing with your money.
Not too many of you left? I thought not.
Two huge bear markets, a housing depression, a financial crisis, and sudden market blowups from the flash crash to the Facebomb have sent investors fleeing in terror from stocks, which seemed to offer the promise of easy riches in the 1990s.
But I also suspect many people have realized that investing — or at least active investing — just isn’t for them.
That wouldn’t be surprising, given the findings of a 2011 study by two leading academic experts on individual investors’ behavior.
Brad Barber of UC Davis and his colleague Terrance Odean of Berkeley examined nearly the entire body of research on how individuals invest, covering more than 40 studies.
This is much more than the usual “review of the literature”; it’s a painful catalogue of how individual investors make every mistake in the book and wind up either losing money or badly trailing no-brainer index funds.
Among the various sins that investors commit — and which cost them dearly — are:
•Trading too much, incurring big fees that more than wipe out their gains
•Selling winners while clinging to losers
•Focusing too much on individual stocks and not diversifying their portfolios enough
•Falling for stocks that get extensive media coverage or are trading near their highs
•Engaging in thrill-seeking behavior that confuses investing with speculation or gambling
•Trading or investing in financial instruments they don’t understand
•And, finally, despite all of the above, believing in their own superior investing ability
#Self-reflection: Those highlighted are some of my traits currently, should make improvement on.