Carlsberg Q1 earnings, revenue up on CNY campaign

Star Online: Business
31 May 2012

PETALING JAYA: Carlsberg Brewery Malaysia Bhd net profit in its first quarter to March grew 6.98% to RM52.36mil from RM48.94mil a year earlier while revenue rose 11.5% to RM454.05mil from RM407.22mil on the back of a successful Chinese New Year campaign.

Earnings per share increased to 17.13 sen from 16.01 sen.

In notes accompanying its results, the brewer said it recorded higher sales during the Chinese New Year period and strong growth in its share of premium beer segment with the launch of its locally-produced Asahi brand.

Asahi Super Dry was Carlsberg’s first premium beer brand to be brewed locally in December, and the company is planning to do the same for Kronenbourg.

“The group benefitted from the successful 2012 Chinese New Year festive campaign. Our flagship Carlsberg brand remains Malaysia’s most preferred beer, according to recent consumer research done by Millward Brown,” managing director Soren Ravn said in a statement.

“We continue to grow (market) share in the premium beer segment with additional new momentum from the launch of Asahi beer and continued strong sales of Kronenbourg 1664.

“In the coming months, the group expects to benefit from the Euro 2012 campaign for Carlsberg brand and outperform in the premium segment, driven by Asahi, Kronenbourg 1664 and other premium beer brands through its subsidiary Luen Heng F&B Sdn Bhd.”

[Source]