i-Berhad sees goldmine in wax museum

From Business Times

5th July 2013

PROPERTY developer i-Berhad expects revenue from its leisure sector to double to RM64 million this year.

The bulk of the expected revenue will come from its latest attraction, the Red Carpet@i-City wax museum at its theme park in Shah Alam.

i-Bhd director Monica Ong told the Malaysian media, here, that the Red Carpet@i-City wax museum is the first of its kind in the country with its inclusion of interactive exhibits.

She said 50,000 people are expected to visit the interactive wax museum monthly when it opens early next month.

City within a city

By Star Online: Business8 September 2012

I-BHD founder and executive chairman Tan Sri Lim Kim Hong has been in business for a great many years. Yet, he never fails to light up at the mention of his pride and joy the ambitious, steadily forming township of i-City.

With the exuberance of a young man, Lim, 62, is likely to take you by the hand and break into a short sprint as he points out upcoming attractions at his RM5bil, 72-acre development in Shah Alam, which was exactly what happened when StarBizWeek paid a visit there this week.

Seven years hence, I-Bhd's flagship project is set to harvest the first fruits of its labour.

Having made its name on the rows upon rows of LED-lit trees lining its streets, i-City is now a familiar backdrop to weekend family jaunts. However, its owners believe this is the year I-Bhd begins the transition to a serious player in property development.

A place to have fun and live in

By Star Online: Business
8 September 2012

I-BHD's City of Digital Lights, which opened its doors in 2009, has never failed to attract visitors. On average, it receives 90,000 visitors a week or about five million visitors per annum. Group executive chairman Tan Sri Lim Kim Hong recalls that the traffic jam at the entrance to i-City that stretched some 10km when it was first opened and parking was free.

Subsequently, I-Bhd charged RM3 per entry into the car park and the jam had eased to about 5km and now it costs RM10 per entry. He says the traffic buildup is now mainly during weekends, public and school holidays.

“I-City has become a landmark in Shah Alam. We're now a crowd puller,” Lim says. The soon-to-be developed mega shopping mall known as CityMall and Water World@i-City, which is opening its door in November, are set to attract more visitors.