2nd July 2013
Strong brand name: AirAsia is often perceived as the low-cost airline. Sometimes, we even say “I am flying AirAsia” when we are using other low-cost airlines. — REUTERS
Successful marketing is about making your brand dominate top-of-the-mind recall.
RECENTLY, I received an SMS from a former colleague whom I have not seen for many years. He said someone he knew was looking for help with a marketing plan. When asked if he knew anyone to recommend, he said the first person that came to his mind was me.
I thanked him for remembering me after all these years, as we had not been keeping in touch. I also thanked him for his kind gesture of referring prospects to me.
He was not the only one. Over the past two years, many clients have come my way through referrals, either through existing clients or former colleagues. These colleagues are not my close personal friends.
Considering that I have left the employment world for close to four years now, and I was still the first person that came to my former colleagues’ mind when approached for help in marketing, I thought that I must have done something right in the past.
In my previous column, I wrote about reputation marketing and how we should work on building our reputation.
Reputation is what comes to people’s mind when they think about you, your brand or your company. It is about how people talk about you. Are you or your company, a name they would advocate and recommend to others?
